2020 off to a flying start
2020 was set up by Rob Potter and Mike Adams in 1991 in Leicester.
Our first job was to help make Leicester Britain’s first Environment City. Within only a few months 2020 had done an official public re-launch of Leicester and set up the Leicester Promotions (now Leicestershire Promotions) to market the city.
Within just one year, we also helped launch Nottingham as Fashion City, put virtual reality well and truly centre stage across the world and had planned the biggest city visitor centre in the East Midlands. Not bad for the first year.
Managing change in local government
Mike left and eventually moved to California. Louise Smith became a director after a live event we did for Nottingham City Council’s entire workforce. It’s always risky stealing top people from your best clients.
Louise’s first job with us was a huge ‘managing change in local government’ pack for local authorities. It got us known by councils across Britain. We launched the pack at the Royal Concert Hall in Nottingham.
The 2020 roller coaster begins with virtual reality
Since those early days 2020 has enjoyed an exhilarating journey. We’ve been involved in so many great projects and we thanks all those who have shared in our proud history.
During that time we have always been at the edge of new developing technologies.
First there was the birth of virtual reality. And we were right at the core of it with our client Virtuality – helping to make the world aware of their outstanding technology breakthroughs. It took us around the world until the realisation that it was all ahead of its time. We would never have believed it would be over 20 years before VR would surface again.
And other giant steps in innovation
We then worked with one of the world’s most famous sculptors along with the Tate Gallery and British Council on a groundbreaking creative use of 3D technology. Our work was presented at the Best of 21st Century British Art Exhibition in Paris.
We produced on Sky One, the first TV programme ever to integrate the red button so viewers could buy what they see (as part of a quest to find Europe’s best gamer). We created the first ever sports series on Sky Sports that was officially classified as a series of half hour adverts- yet got big audiences during prime-time viewing. We became pioneers of producing advertiser led TV programmes.
Carrying on the trend of being innovative, we were way ahead of the game in developing both interactive CD Rom presentations and applications of web TV. We provided the full creative support to help a small computer games retailer to become an overnight success during the 1990/91 “dot com” boom- worth over £200M (although it fell as quickly as it rose).
We produced the first online weekly showcase of new games on Sky’s new red button retail platform. We were one of the first companies to work with BT on developing trials for broadband applications of video based media back in 2001. We piloted one of the first sports web TV sites (Clickongolf.tv) back in 2005/6- although were far too early to be commercially viable.
So we’ve never been afraid to try new things and experiment. Although this in itself does not create immediate commercial benefits, it has helped us to always position ourselves as a forward-looking company.
Turning ideas into reality through visualisation
Over the years we’ve helped to create video visualisations of concepts and projects to help raise hundreds of millions of pounds from the government. We’ve also been involved in many campaigns. In Leicestershire we have always been involved in the strategic development of the county- producing video insights and conferences. Our visualisation of the Space Centre help win millennium funding. In Nottingham, we presented the concept of Fashion City. In the London Borough of Tower Hamlets, we worked on environmental campaigns as well as countless other initiatives.