‘News is something that somebody somewhere wants to suppress; all the rest is advertising.’
So said Alfred Harmsworth, First Viscount Northcliffe. He should know; he founded the Daily Mail and the Daily Mirror and he exercised vast influence over British popular opinion.
It’s not enough to have a vague understanding of how the media works. You need to know why it does what it does. What makes one story more newsworthy than another and how different media operates, whether that be TV, Radio, Newspapers or digital.
Our training courses address all of those issues and more. We can help give you the skills to handle the media with confidence by demonstrating what works and what doesn’t and showing how to hone your performance so it gives your message the greatest impact.