Media Training

‘News is something that somebody somewhere wants to suppress; all the rest is advertising.’

So said Alfred Harmsworth, First Viscount Northcliffe. He should know; he founded the Daily Mail and the Daily Mirror and he exercised vast influence over British popular opinion.

It’s not enough to have a vague understanding of how the media works. You need to know why it does what it does. What makes one story more newsworthy than another and how different media operates, whether that be TV, Radio, Newspapers or digital.

Our training courses address all of those issues and more. We can help give you the skills to handle the media with confidence by demonstrating what works and what doesn’t and showing how to hone your performance so it gives your message the greatest impact.

Crisis Communications

A handful of poorly chosen words can have a devastating impact on your business. It can cost you millions (sometimes billions) of pounds and destroy a hard-fought reputation in seconds. Today, loose words can spread in seconds, reaching a massive global audience.

You need to react fast, to have a clear and robust crisis communications strategy in place, one that has social and digital media at its heart. Our team of consultants have unparalleled expertise in the field.

They will teach you how to move quickly, to defuse any negative story on social media, and how to use the latest techniques to turn it to your advantage. Using realistic scenarios – designed to reflect the area your business operates in – this course will equip you with the skills you’ll need to deal with the media, keep control of communications and – vitally – maintain trust with the public.

David Hayward is our Director of Digital Media Strategy and Development. He works with our clients to provide media training and crisis management, while building creative and robust digital communication strategies.

David’s background is in journalism. During a distinguished career at the BBC, he worked as a reporter, producer and senior editor on network radio, TV and for the BBC World Service Trust.

He specialised in digital media and future trends of journalism, leading some of the BBC’s most high profile projects in multi-media, multi-skilled working.

He has taken this knowledge and skill to build a unique programme for 2020 Media International, helping our clients make sense of the digital landscape and take full advantage of the opportunities it offers.

To learn more you can contact David at: david.hayward@2020.media