Telling A Great Story
Telling a great story within a very short video clip can often allow brands to reach millions of people via national online press, social media or niche sites with huge audiences.
Many of the stories we have created with top PR agencies or direct with clients have gone viral. Very often they are filmed, edited and distributed within hours.
The art of telling a great story in less than a minute needs the utmost professional skill. 2020 make stories that are spontaneous, believable, topical and compelling. Anything less, just isn’t good enough.
It isn’t just about mass distribution. Sometimes a story may need to just appeal to the “right” people such as decision makers, investors and existing or prospective clients.