Rooted in the game

Callaway

Rooted in the game

A promotional lookbook film showcasing Callaway’s premium apparel collection, filmed in Scotland, the home of golf.

The challenge

The collection needed a film that reflected the quality of its materials and craftsmanship while connecting with Callaway’s heritage.

Our contribution

Working with the US apparel marketing team, we brought those details into focus against a setting rooted in the game.

What it gives the client

The resulting film gives the collection a distinctive showcase, bringing together the clothing, the brand and its connection to golf.