Playing for their future

Lenovo

Playing for their future

Inside Exeter College's esports academy, with Lenovo.

The challenge

Esports still has an image problem with parents and schools, from the cost to its effect on learning. Exeter College and Lenovo wanted to show what it really offers students.

Our contribution

We found the right voices inside the college's ExE Academy, each with their own story to tell, from the skills they're building to the careers now opening up.

What it gives the client

A case study Lenovo still features on its education pages around the world, and part of our wider work showing Lenovo's impact in education.

Channel 2020