Golf’s gold standard

Callaway

Golf's gold standard

Broadcast-ready Chrome Tour idents, seen across Europe.

The challenge

Callaway need a constant stream of Chrome Tour idents, made to broadcast standard for audiences across Europe, that feel fresh every single season.

Our contribution

We film with Chrome Tour players in Dubai, working around tight schedules and limited time, then mix live action and motion graphics into dozens of distinct versions.

What it gives the client

More than fifteen years into our work with Callaway, a library of idents that keeps Chrome Tour looking sharp, with a style that evolves with the industry and sets its pace.

Channel 2020