Made to feel premium

Callaway

Made to feel premium

Launching Callaway Premium in the home of golf.

The challenge

Callaway was launching its Premium apparel line and needed a film to match: classic fashion with a contemporary golf twist and every reason to take the clothing seriously.

Our contribution

Working with Callaway's US apparel team, we approached it as a true fashion shoot: every frame considered, every detail of the collection in sharp focus, and nothing left to chance.

What it gives the client

A launch film every bit as polished as the clothes and the name, built to sell the line to retailers and customers alike.

Channel 2020