Videos for Business Communications

Video for business- the possibilities are endless

Clients use our content for so many audiences: to engage with clients or consumers; to inspire or train employees; to drive the support of stakeholders, shareholders and funding agencies; to win the hearts of the media, influencers and different interest and community groups.

• Visionary videos- company visions, core values, inspirational ways to reach customers through new technologies, exciting insights for next year at events, shows and presentations
• Native advertising- creating paid ads that match the visual design and are in line with the user experience of the media format of where they are placed- e.g., in social media feeds or content that is recommended on a webpage
• PR and brand storytelling videos- about your company, products or services; or big industry or topical issues for sharing and debate
• Sponsored bite-sized documentaries- that relate to the culture, products or services of your organisation, but have valuable and engaging insights for your target audience
• Thought leadership videos- raising your profile as being ahead of the game via live, recorded or interactive content
• Social media videos- informal and bite-sized content that engages with your audiences via: emotion, offering something valuable, clear and useful information, inspiration, telling compelling stories, surprise, provocation, humour, making it personal and relevant, being unusual and making it topical
• Online video and TV advertising- brand or direct response advertising of products and services
• Product overview videos- engaging practical and informational guides to products
• Product feature videos- product stories, filed case studies, client testimonials
• Inspirational product teaser videos- aimed at customers where a valuable insight or benefit promo teaser links the audience to further information on a website
• Competition or interactive game video- driving clients to interact via a fun video interface to lead them to a more serious selling proposition
• Meet the team videos- showing the ethos of a working environment by showing a fun introduction to the team and working practices
• Team building videos- case studies of successful employee practice, initiatives and campaigns; recorded or live strategy presentation videos; motivational insights about the company; in-house magazine videos
• In-house training videos- e.g., induction videos, health and safety, policies and processes, working culture, core values, how we want customers to see us, skills training
• ‘How to’ or explainer videos- e.g., harnessing digital communications, product or process guides
• Animated infographics- e.g., revealing stats and key information in an easily understandable and engaging manner
• Product science videos- Animated science videos reveal the hidden wonders of a product; proof of concept; seeing is believing
• Procurement tender videos- precise, impactful and engaging videos can count more than detailed tender documents to win contracts
• Award submission videos- as many of our clients will know, they are critical to winning awards
• Client testimonial videos- it’s amazing what clients say about your company when you put a camera in front of them… don’t miss out on the best possible kind of selling
• Innovation videos- capturing your clients’ reactions at company innovation presentation days can become a powerful means of positive communication
• Recruitment videos- there’s nothing like video to persuade the best people to work for you
• Annual sales review videos- replace dull slide presentations with upbeat animated information, reviews, comments and music
• Drone surveillance videos- presenting premises, properties, fields & landscapes, large products, animal behaviour and time-lapsed scenes always tends to look more impressive from moving aerial cameras
• Product/brand survey videos- getting invaluable feedback on what people say about your products, brands and company as a whole can be critical to devising new communications strategies
• Annual overview videos- nothing beats video to elevate the impact of success to staff, stakeholders, shareholders or customers
• Social responsibility videos- using video stories to show how much you care about communities, the environment and local matters can have a big influence on how customers, the media, potential employees and people at large support your company
• PR highlights videos- i.e., sizzle reels- a great too for presentations
• Event review videos- presenting delegates with a video of an event they attended can provide an important reminder to reinforce the key messages you invested so much time and money in
• Customer relationship videos- showing how the success of your company’s collaboration with your client has helped them stay ahead of the game, i.e., a win win solution