Our latest insights.
Our thoughts on story, craft, technology and the people we make it for.
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A point of view
Great work starts long before the camera rolls.
Channel 2020
Creative. Dedicated. Curious.
Making an unfinished building feel real
Most films about new warehouses look the same: a sweeping drone shot, a glossy render and a wall of numbers. For DHL's new healthcare hub in Derby, still under construction when the film was needed, we wanted to make something a buyer would actually believe.
ProductionThe nurses already knew what needed to change.
“If you can affect the care of one individual, you affect a family, you affect a community and beyond.”
Our approachWhat years of trust looks like
The biggest benefit of a long relationship happens before a camera comes out of its case. Our clients bring us in early, often while an idea is still taking shape. That gives us time to plan properly: to test the story, shape the brief and design a shoot that serves more than one purpose.
ProductionDubai, our home away from home
When your talent's time is precious, plan every shot, prepare every set-up and make the most of the minutes you get. Your film will look as though you had all day. The shoot begins before they arrive.
Our approachThe best kit won't tell you where to point it
Every year brings sharper cameras and smarter software, and we're the first to get excited about them. What makes a film land is still the judgement of the people using them.
ProductionTell us what keeps you up at night
You don't need to know how to make a film to write a good brief. Be clear about what's worrying you, who needs to hear it and what should change. We'll handle the rest.
ProductionTaking F1 off the track
Piccadilly Circus on a summer's day. Red buses crawl past, tourists crowd the pavements and, high above them, an F1 car bursts out of the Piccadilly Lights in 3D. It's hard not to look up.
ProductionOne week of filming. Months of content.
The GCSAA Conference and Trade Show is the biggest week in the golf course management calendar. For Syngenta, it's a week to meet customers, celebrate its people and gather content that keeps working long after the stands come down.
ProductionOne day of filming should go a long way
Every hour on set costs the same. What changes is how much you walk away with.
StorytellingIf they can't follow it, they won't remember it
There's almost always a clear story at the centre. The job is finding it.
ProductionDon't make your online audience second best
"Someone watching on a laptop should feel the room, not just see it." Live streaming an event well means treating the online audience as seriously as the room. That takes good camera angles, clean sound, someone talking to viewers and a plan for when things go wrong.
Our approachNobody wants to watch slop
AI comes up in almost every conversation we have with clients, and the tools change so fast that any fixed position dates within weeks. So this isn't a rulebook. It's where we stand today on using AI with care, and why the craft still comes first.