Video Transcripts | 2020 Media

How to make sure your video reaches your required audience? – Transcript

The more you can specifically define your audience, the more your videos can be designed to reach and influence them.

Too often organisations make videos without knowing exactly makes a target audience sit up and take notice.

And alongside this, there’s also not enough thought about where exactly audiences will view these videos- and how to test out what will work best.

There are many triggers that make people watch video content. And at 2020 we’ve been studying these for many years. A golden rule is, don’t try and sell your proposition without engaging your audience first. That means giving them a very good reason to watch- and keep watching. They’ll want to know what’s in it for them.

Will they learn something valuable? Will they be surprised, shocked, entertained or gain an insight they can share with friends? Or perhaps you can connect your video to something very topical. But without relevant engagement, your video may well not get seen unless you have a captive audience.

Your video then needs to be relevant to the platform you are putting it on. Social media needs an instant wow factor. If you want to reach people via online press or publications, then you’ll need an amazing and relevant story.

Think also about what people will watch the video on. You wouldn’t make a video that works on a big screen at an event and expect it to work the same on a smartphone.

That’s why we’ll always work out a clear strategy with clients before we start producing a video. That means being 100% sure what you would like your audience to take away from seeing your video.

Are you ready to make video content? – Transcript

Before you embark on making video content, think about who you are aiming it at… what you want them to do… or how you want to make them feel.

Think about how your audience will view your video? This might affect the style or length required.

Are you clear on your messaging? How will you make the content engaging, impactful and memorable?

Will you need a voice-over, presenter, graphics, subtitles or music? What filming opportunities will there be and who might need to be interviewed? Are there brand issues that need to be considered?

Are there ways you can guarantee your audience sees your video content. And how can you test that your video expectations are met?

These are all key considerations for setting out a clear brief to a video production agency. And if you’re unsure, then 2020 will help you prepare a brief- even if we are just one of the companies bidding for the work.

Building brands with video storytelling ? – Transcript

The best bands are built on great stories.
And the reason is because they can differentiate a brand- by turning formless information about your products and performance into a format that persuades, captivates and influences audiences.

Stories emotionally engage and inspire… they are memorable and have more impact… and create a stronger sense of authenticity.

A good story doesn’t try to directly sell anything. It should be simple, unique and have a hero with a journey. Often a brand story is about your customers, where they are the stars and your brand is like a supporting actor. The story needs a hook to grab the audience. So a journey might start with a problem that your audience cares about. Then it’s about taking on a challenge, finding a solution and finally presenting a successful outcome. A turning point will lead to a final resolution for the hero- often with future rewards.

Stories often work best with real life situations that your audience can relate to.

A story could be made up of several evolving video clips. Or just one video. It will probably relate to many other methods of marketing too.

But there’s nothing like a story to help shift people’s perceptions of what your brand is about.

Choosing the right video production agency – Transcript

If you’re thinking about using video to help drive your marketing and communications, then you’ll want to make sure you have the very best production agency.

Of course, costs and proven quality of work will spring to mind. But you should also consider a production agency’s track record and the relevance of experience they’ve had and just how well they’ve delivered tangible results for clients in the past.

Perhaps most important is the ability to help you stand out and engage with whatever audience you are trying to reach. In today’s world of information overload, ‘impact’ is everything.

Can they turn your message into something impactful and simple that your audience will connect with and remember?

Take a good look too at the work they have done? Is it relevant to what you need? And can they deliver the right creative styling?

Can they guarantee their video content will engage and reach the people who need to see it?

And finally check out what their clients say about them. Will they go that extra mile to get the results you need?

With the right production agency, video will open up huge opportunities for you to communicate effectively- whatever your audience.

Distributing your video story – Transcript

There are so many different ways you can distribute your video stories.

Social media works well. Short clips will help your story unfold. But a story based campaign will need to be backed up by carefully targeted advertising. Buying likes and followers may help to raise the profile of a story.

Think about whether the story has topical value for online press coverage to reach wider audiences.

Integrating influencers and bloggers with a big following amongst your target audience can also add great value.

It is worth aligning content development with online viewer searches. Story titles and keywords should use phrases or words that people use to search content like yours.

You might also think about syndicating your story content on websites your audience often visit. Also, think about how you can incentivise your audience to view, share or tweet content via email or social notifications.

It takes time and patience to learn how to draw your audiences to story campaigns- but in today’s overloaded communication channels, the winners will be those who persevere.