Each month, 2 billion people use Facebook v 1.5 billion on YouTube v 0.7 billion on Instagram v 0.33 billion on Twitter. 75% men and 83% women use Facebook. 88% of ages 18-29 use it, but so do 65% of the 65 and overs (who much prefer Facebook to other social media). It reaches people around the world in over 70 languages. The average amount of time spent on Facebook per day is 35 minutes (it was 40 mins three years ago) with an average of 8 visits. Usage is primarily on mobile phones- and accounts for 19% of all mobile device time.
60 million businesses have a Facebook page. 32% of Facebook users engage with brands regularly. But companies struggle with Facebook’s algorithm to get the organic growth of viewers they would like. They also struggle with making content work in mobile. Not enough are getting active with Facebook Messenger and chatbots. But most Facebook marketers do use Facebook advertising regularly. Get it right and the ROI can be very attractive. Don’t forget that images count far more than words. As a benchmark, the average CPC for ads is £1.32 and the average click-through rate is 0.9%. Brands post an average of 8 times per day. Weekday afternoons (1-3) are the best time.
Video has now become huge on Facebook. Around 50% of SMBs planned to spend marketing budget on promoting Facebook video content in 2018. Can businesses afford not to invest in video, especially with 100 million hours of content watched every day? Remember though that 85% of Facebook users watch video with the sound off – 20% of Facebook videos are live streams- which are watched for three times longer than the replay.
Contact 2020 Media to find out how we can help drive your social media video strategy.
Source of information- Newswhip
Rob Potter | Facebook, Storytelling, Social Media, Video Communication, Branded Content